4B
4Bigha
Leasing & Advisory Platform
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Privacy Policy

Effective date: 18 August 2026  ·  Last updated: 18 August 2026  ·  Applies to 4bigha.com and all associated services

On this page

  1. Introduction & Scope
  2. Information We Collect
  3. How We Use Your Information
  4. WhatsApp, SMS & Email Communications
  5. How We Share Information
  6. Data Storage & Security
  7. Data Retention
  8. Cookies & Tracking
  9. Your Rights & Choices
  10. Children's Privacy
  11. International Data Transfer
  12. Changes to this Policy
  13. Grievance / Data Protection Contact

01 Introduction & Scope

This Privacy Policy explains how 4Bigha ("we", "us", "our") collects, uses, discloses, and safeguards personal information when you visit 4bigha.com, create an account, submit a listing or enquiry, or otherwise interact with our services (the "Platform"). This Policy is drafted with reference to India's Digital Personal Data Protection Act, 2023 ("DPDP Act") and the Information Technology Act, 2000 and rules made thereunder. By using the Platform, you consent to the practices described here.

02 Information We Collect

CategoryExamples
Identity & contact dataName, email address, mobile number, company/brand name, role (owner, operator, investor, brand, associate)
Account dataLogin credentials, OTP verification records, Google sign-in profile data (if used)
Listing & business dataProperty details, photographs, floor plans, pricing, business financials, documents you choose to upload
Transaction dataPlan purchased, billing address, GST details, payment status (full card/UPI credentials are handled solely by our payment gateway, never stored by us)
Communications dataEnquiry messages, WhatsApp/SMS delivery and read status, call logs with our advisory team, support correspondence
Usage & device dataIP address, browser type, pages visited, referral source, cookies and similar identifiers

03 How We Use Your Information

  • To create and manage your account and verify your identity (including via OTP);
  • To publish, display, and route your listings and enquiries to relevant Users;
  • To provide advisory, matching, and partner/associate services;
  • To process payments, invoices, and taxation records;
  • To send transactional updates (listing status, enquiry acknowledgements, OTPs, receipts) and, where consented, promotional/marketing communications;
  • To improve, secure, and troubleshoot the Platform, including fraud and abuse prevention;
  • To comply with legal obligations and respond to lawful requests from authorities.

04 WhatsApp, SMS & Email Communications

When you sign up, submit a listing, or raise an enquiry, you provide express consent for 4Bigha to contact you on the mobile number and email address provided, via WhatsApp (through our messaging partner Wati Technologies Pte. Ltd., operating on the WhatsApp Business Platform provided by Meta), SMS, phone call, and email. This includes:

  • Transactional messages — account verification (OTP), listing received/live/rejected updates, enquiry receipts, and similar service notices, which are necessary for the Platform to function and cannot be disabled while your account is active; and
  • Promotional messages — new listings, offers, advisory content, and platform updates, which you may opt out of at any time.

Message content and delivery metadata (phone number, timestamp, delivery/read status) are processed by Wati and, where WhatsApp is the channel, by Meta Platforms, Inc., each under their own privacy and data-processing terms, strictly to deliver messages on our behalf. We do not use your WhatsApp number for any purpose unrelated to the 4Bigha Platform.

To opt out of promotional messages: reply "STOP" to any WhatsApp/SMS message, click "unsubscribe" in any promotional email, or write to contact@4bigha.com.

05 How We Share Information

We do not sell your personal information. We share it only as follows:

  • With other Users — e.g. your listing details and contact information are shared with a brand/operator/investor who raises a genuine enquiry, and vice versa, so both parties can connect;
  • Service providers — Supabase (database & authentication hosting), Wati Technologies (WhatsApp messaging), email delivery providers, and payment gateways, each bound by confidentiality and data-processing obligations;
  • Legal & safety — where required to comply with law, enforce our Terms, or protect the rights, property, or safety of 4Bigha, our Users, or the public;
  • Business transfers — in connection with a merger, acquisition, or asset sale, subject to continued protection under this Policy.

06 Data Storage & Security

Your data is stored on Supabase's managed infrastructure with encryption in transit (TLS) and access-controlled databases. We apply role-based access controls so only authorised personnel can access personal data, and we review our security practices periodically. No method of transmission or storage is 100% secure; we cannot guarantee absolute security but take commercially reasonable measures to protect your information.

07 Data Retention

We retain personal data for as long as your account is active and for a reasonable period thereafter to comply with legal, accounting, or dispute-resolution requirements (typically up to 7 years for financial records, as required under Indian law). You may request earlier deletion subject to Section 9 below.

08 Cookies & Tracking Technologies

We use essential cookies (for login sessions and security) and, where enabled, analytics cookies to understand Platform usage. You can control cookies through your browser settings; disabling essential cookies may affect Platform functionality.

09 Your Rights & Choices

Subject to applicable law (including the DPDP Act, 2023), you have the right to:

  • Access the personal data we hold about you;
  • Correct inaccurate or incomplete data;
  • Request deletion of your account and associated data, subject to legal retention requirements;
  • Withdraw consent for marketing communications at any time (see Section 4);
  • Nominate another individual to exercise your rights in the event of death or incapacity, as provided under the DPDP Act.

To exercise any of these rights, write to contact@4bigha.com. We will respond within 30 days.

10 Children's Privacy

The Platform is intended for users aged 18 and above. We do not knowingly collect personal information from minors. If you believe a minor has provided us data, contact us and we will delete it promptly.

11 International Data Transfer

Some of our service providers (e.g. cloud hosting, messaging infrastructure) may process data on servers located outside India. Where this occurs, we require such providers to maintain safeguards consistent with applicable data-protection law.

12 Changes to this Policy

We may update this Privacy Policy periodically. Material changes will be notified via the Platform, email, or WhatsApp at least 7 days before taking effect. The "Last updated" date above reflects the most recent revision.

13 Grievance / Data Protection Contact

For privacy-related questions, complaints, or to exercise your data rights:

Grievance Officer
4Bigha.com
Email: contact@4bigha.com
Phone: +91 9667 312 345

Complaints will be acknowledged within 24 hours and resolved within 15 business days, as required by applicable law.