About 4Bigha

The advisory team behind the platform.

4Bigha exists because hospitality and commercial leasing in India runs on relationships and on-ground judgment as much as on listings. Here's who's behind it.

Founder

Meet the founder.

Rajat Soni, Founder of 4Bigha
Rajat Soni
Founder, 4Bigha

Rajat Soni founded 4Bigha to bring the same on-ground discipline he's applied across hospitality, retail and joint-venture leasing to a platform owners and brands can actually use — not just a listings site, but one accountable advisor from positioning to signature.

His work spans hospitality & retail leasing, hotel/resort/villa concept and operational strategy, and joint ventures that align owners, operators and capital — with a presence across India (Mumbai, Delhi, Jaipur), Dubai, Singapore, London and Thailand.

"Business may begin with a conversation, but lasting relationships are built on trust."
rajatsoni.com LinkedIn
What 4Bigha does

Four disciplines, one accountable advisor.

The same four areas of expertise the founder has built his career on are the four verticals 4Bigha runs today.

Hospitality & Retail Leasing

Strategic negotiation and positioning to secure the right space for the right terms.

Hotels, Resorts & Villas

Concept, brand and operational strategy that elevate a property into its top tier.

Joint Ventures

Aligning owners, operators and capital across India and key global markets.

Brand Facilitation

The trusted intermediary between brand owners and hotel/property owners.

Reach

Rooted in India, connected beyond it.

4Bigha's core market is India — Udaipur and Goa today, expanding with the inventory. The founder's network extends the reach for joint ventures and brand introductions.

India — Mumbai · Delhi · Jaipur · Udaipur · Goa Dubai — DIFC · Downtown · Palm Singapore — Marina Bay · Orchard · CBD London — Mayfair · The City · Canary Wharf Thailand — Bangkok · Phuket · Koh Samui
How we work

No brokerage. One accountable advisor.

Advisory, not brokerage

A clear advisory fee for expertise, introductions and transaction support — not a commission model.

On-ground verification

Every listing on the platform is owner-verified, not scraped or aggregated from a third party.

One point of accountability

From first positioning conversation to signature, one advisor stays with the deal — not a rotating handoff.

Want to talk to an advisor?
Reach the 4Bigha team directly — no forms to chase, no call centre.
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